Handcrafted, non-toxic skincare that delivers noticeable results.
Founder Meg DiMercurio, lover of organic farming, botany and biologically formulating products based on skin cells for whole body health, is the foundation, the core behind the brand.
When Meg's daughter was born with a severe skin disorder in 2008, she faced decisions on how to treat and care for her little one. As time progressed and there was little to nothing on the market that treated her skin without harsh chemicals, she took to her biological and plant based background to start formulating products that matched her daughter's skin cell structure, ultimately nourishing her skin back to health.
Taking to her local, Minnesota farmer's markets, she developed and formulated products her customers longed to find, just like her and ModernRoots was born.
A company rooted in herbal and animal traditions that has worked for thousands of years with ancestors before us, yet made with modern actives and skin intelligence. Meg expanded her plant varieties and raised animals that reflected the quality she expected for skin and well-being.
Today, ModernRoots continues to grow into physical store locations with an online store accessible to all. Customers enjoy true, biologically formulated body care to nourish, mend and repair from the outside in.
ModernRoots' first sale was at the Buffalo, Minnesota Farmer's Market in May 2011
It was a rainy, horribly cold 54 degrees with sideways winds and I was nothing but smiles. I prepped for this day months in advance, getting my products ready for the crowds that would be smelling, trying and looking at my products.
Back in 2011, not very many people were concerned about skin care quite yet, it was the beginning movement to eat healthy, naturally raised foods, in which I sold too. I took time to talk with people, to educate them why using natural products was important and how the skin absorbs so much of the environment and ingredients we put on.
The empowerment I felt knowing people like me were out there willing to try my creations was exhilarating. It propelled my biology/chemistry focused mind to give people the best products based on my skin cell research. Providing healthy, wholesome products with ingredients that nurtured, mended and provided benefits to my customers was critical to my well-being as much as it was to my community
A hometown farmer's market provided me an opportunity to create products, receive feedback from customers and thrive in an environment that loved all things natural.
I developed the online store in 2013 and the first sale was November 10, 2013 shipping to the state of Virginia. I had broken into cyber land, the possibilities to help more people with their skin grew and I blossomed into the developer and creator I am today.